Geneva is best known for being cosmopolitan, for its lake and for the many institutions that have established their headquarters there, but it also has an interesting old town. Regardless of especially notable monuments, it never hurts to wander the cobbled historical streets and discover the depths of the popular southern cities.
Between the lake and the historic center is the shopping area of Geneva. A couple of busy streets during the day that are filled with shops of all kinds, the Rue de la Croix-d'Or is one such street. The tram is in the middle and lots of people are on both sides. Watch out as shops close early, which in Switzerland is generally 18:30 (except on Thursdays).