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The Studiotel Afoud located in the center of Agadir, is a fairly modern hotel with 70 rooms. The studios have a small fridge and a kitchenette so you can prepare meals, but eating in a restaurant costs about 5 euros. If you go to the market, you will pay the tourist price for all your fruits and vegetables, plus with the cooking time, I don't know if it is worth it to pay more for a kitchen. For breakfast it is convenient. It is a tall building with balconies on the top floors with views of the ocean and the rest of the city. Downstairs has a pleasant garden with a swimming pool.
The hotel was renovated in 2013, and is great in terms of the quality / price ratio. The restaurant is great for dinner, better than the other nearby options. There's also a beautiful pool, original decor, and a breakfast buffet included in the price. I'll be back, and I hope to find the same quality in the future. Free parking.
The modern Solman Hotel occupies a large building half a block long on the corner of two major avenues of Agadir. I would have liked it more if it was a small hotel in a remote seaside village, but Agadir is a major tourist destination and has to accommodate a lot of people in a lack of space. The interior is much nicer. The rooms are quiet so that you can barely hear the street traffic. They are also clean and come with a private bathroom. It is a three star hotel and you pay from 45 euros per night in low season. There is a good level of service and the taxi station is nearby.
Massa Hotel Agadir is in the Talborjt Nouveau in a nice pedestrian plaza, which has several terraces of restaurants and also services, shops, and banks. It is a convenient place to get to and from Agadir, because the agency of CTM (the country's most reliable buses) is right behind. But other than that is just a small guesthouse with cheap prices - 10 euros per night for two people, and 8 euros for one person. If you stay more than three nights, you can ask for a discount. The hotel has a terrace, but it's more to clean and dry your clothes than anything else. The beach is a 20 minute walk away. In the hotel you can find young couples looking to save money, as well as some seasonal workers.
The Azour hotel is in the center of Agadir, and is a large modern building, 15 minutes walk from the beach. You're close to the craft centre and the Talborjt Nouveau district, the new part of town, built after the earthquake destroyed Agadir in 1960. It's not a trendy place, but it's where the local people go out. To experience the typical tourist parties, you'll have to go to the beach in a taxi (20 DH). The hotel has just reopened after a major renewal and has some apartments with basic kitchens and living rooms, as well as ordinary rooms.
The Tour du Sud is a medium sized hotel next to the main mosque in Agadir. The neighbourhood is called Nouveau Talborjt, and it's a nice place, with a lot of locals, and not many tourists. The hotel stands in a renovated building (formerly Hotel de Paris). It's a two-star hotel with clean rooms, and fairly cheap as it's farther from the beach than the big chain hotels. To get to the beach, you can either walk for 20 minutes or take a taxi for 5 (which costs a little more than one euro). There are two courtyards in the hotel, with shady trees. Ask for a room on the ground floor if you're worried about the heat, although you should keep in mind that temperatures in Agadir aren't as high as in Marrakesh.
The Tiznine Hotel is a small hotel that is in the neighbourhood of Nouveau Talborjt. This is a quiet neighbourhood, where you can enjoy an authentic Moroccan atmosphere by night, and is a more pleasant place to spend a few days than the big hotels on the coast. There are several shops around, including an internet cafe, and the beach is a 20 minute walk away. The hotel charges 13 or 14 euros a night for a clean, small room for two people. The rooms have a private bathroom, or you can pay less for a shared bathroom.
The Canary hotel is in the area of Talborjt Nouveau, a little bit away from the coast and the beach of Agadir. It is a cheap hotel which has single and double rooms, for 7-8 euros per night. They're clean and tidy, the cheapest ones with a shared bathroom. Under the hotel is a nice square with several restaurants and other hotels, but the neighbourhood isn't a particularly good place to go for a walk at night; I prefer the coast. The hotel is basic, and doesn't offer breakfast or lunch, but the staff are friendly and helpful, and there's a discount if you stay for a week. Some workers stay here during the week, returning to their villages at the weekends.
When I went to Morocco, I stayed at the Occidental Allegro Agador. Morocco is a wonderful country with very nice people and, due to the low prices, you can fulfill your dream of feeling "rich" at a luxury hotel with private beaches. It was a beautiful and inexpensive holiday destination and I had the chance to try plenty of new things (jet ski, camels, quads, souks, etc.).