Adhoc

AdHoc is a small shop on Calle Leon in the heart of Madrid's elegant and historic Barrio de las Letras neighborhood which has an unusual yet ultimately genius concept: a florist-women's fashion boutique hybrid.

Now, you might be wondering why, as a man, I'm writing such a glowing review of a women's fashion boutique. Well, let me explain: every time we are in the neighborhood, my wife always wants to stop by Ad Hoc to check out the clothes on sale (they rotate in and out regularly). After perusing for half an hour or so, she always turns to me and looks up with big moon-like eyes and says: "honey, I want everything."